October 3, 2018
Over the course of the last few years, Instagram has become the go to social network for marketers. Unlike Facebook and Twitter, Instagram makes rich content the overall focus of its platform - making its user base ripe for engagement. In fact, 60% of Millennials and 67% of Gen Xers surveyed about the platform have said they’re more willing to bu...
September 24, 2018
When downloading Instagram for the first time, users are treated to an impressive array of photography tools right off the bat. Filters, color adjustment, contrast editing, photo sequencing, and more are built right into the application’s default features. For power users, Instagram also offers accessory apps like Boomerang and Hyperlapse that pr...
August 18, 2018
On Instagram, your content is the primary method of communicating with your followers. Each image, video, post description, and profile picture serves as a window into your online persona - giving the Instagram user base an incentive to follow you and learn more. For this reason, it’s crucial to be hosting regular, frequent content that keeps fol...
August 8, 2018
Instagram users are a fickle bunch. Some users prefer to browse exclusively, scrolling through pictures and accounts like wildfire, seeing if anything catches their interest. Others are creators, influencers, content generators; the accounts on Instagram that keep other users coming back. One common thread, however, unites all of Instagram’s many...
July 27, 2018
Since the beginning of social media’s breakthrough  into the mainstream, marketers have worked tirelessly to understand and harness its power with consumers. The days of simple print and video campaigns for products and services are a thing of the past - with potential customers more savvy and resourceful than ever. Armed with the  inte...