December 17, 2018
A critical component to every Social Media campaign, Engagement is often emphasized as a focal point for success. Although content is said to be the backbone to every marketing strategy, it is only the first step towards growing an audience. Engagement deals with what happens after content is posted, specifically the conversation around the content...
December 17, 2018
When running a Social Media campaign, the first thing marketing strategists are told to focus on is high quality content. Although content is the backbone to any solid marketing strategy, it is often the bane of many account managers due to its heavy time investment. Not everyone is born an artist or writer, so account managers will typically outso...
December 10, 2018
In the stage drama As You Like It by William Shakespeare, the bard declares that “All the world’s a stage, and (we) merely players.” This is correct in many ways, as people often curate their behavior and appearance as they “perform” for the “audiences” they encounter in daily life. Just as with these interactions, it’s critical for...
November 30, 2018
For internet marketing professionals, the world of social media offers a variety of platforms to choose from and engage with. While the actual number of social media platforms available for use is staggering, the top contenders are typically the only ones worth mentioning due to their user base, market share, and level of features. The usual suspec...
November 23, 2018
Running a full-fledged social media marketing campaign on Instagram is not as simple as it may first appear. While millions of users make Instagram their home, the majority of them are content with simple uploads and posting at their own convenience. Digital Marketers, on the other hand, must dedicate themselves to extremely regular posting schedul...